Ning is now going to charge $20 per month to host BLF for us. Please note that we will lose the video function for this (otherwise it would be $50 per month).
Options are probably:
a) just pay the new ning fee ($20 per month) and make a net loss
b) charge flat fee for BLF ads to cover the $20 per month (not sure how I'd collect the money)
c) create revenue using GoogleAds and GoogleSense (advertisers pay to advertise using GoogleAds, GoogleSense places these ads - by keyword - in the BLF ad-banner space - like it does now - and pays BLF about half of the fee the advertisers paid - per clicked on ad - whereas at present ning get that fee). There is a potential (but not a likelihood!) that this would cover the $20 per month and could even turn a profit. I think you can also ad your own ads (eg in BLF's case this could include subscribers who haven't paid money to GoogleAds but wish to advertise services on BLF). Note that I only think you can have GoogleSense and customised ads at the same time - but am not positive - need more info from ning - which is coming but not available at the moment.
I've always said that BLF is not for profit. I'm thinking it would be nice if it's not for loss as well :)
Note that profit could be put back into the BLF community - e.g. events, seed saving equipment (e.g. sieves!), etc.. (NB profit is unlikely with small traffic volumes such as ours)
What do you think about these options? What would be the disadvantages to the different options?
(we need to make sure we don't do anything awful I guess)
Note that you, the members, will not have to pay anything.
Help me make a decision please.